Privacy policy

AlterProd privacy policy


AlterProd SRL attaches high importance to the right to privacy of Internet users and is committed to protecting their personal data in accordance with the Belgian and European legislation. No personal data is requested from visitors to enable them to consult the website . This Privacy Policy, hereinafter referred to as the “Policy”, discloses our practices regarding the information we may collect on the site and its use.

1. Identity of the data controller

The company AlterProd SRL, as identified below, acts as data controller regarding the personal data collected:

AlterProd SRL


Rue de l’Incroyable 43

7340 Pâturages

2. Scope and Acceptance of this Policy

This Policy only applies to information collected from and does not apply to information collected from other sources, including, but not limited to, Facebook®, YouTube®, or any other third-party site or social network. By using this site, you agree to the terms of this policy. If you do not agree to the terms of this policy, please do not use the site or provide us with any personal information.

3. Data collected on our website

3.1 What data?

We collect and process your name, address, email address, password, telephone number, IP address, connection and browsing data, order history, preferences and interests, products consulted, delivery incidents, complaints. The mandatory or optional nature of the data is indicated to you at the time of collection by an asterisk. Some data is automatically collected because of your actions on the site. We also carry out audience measurements, such as the number of page views, the number of visits to the site, as well as the activity of visitors on the site and their frequency of return.

3.2 When?

We collect the information you provide to us when:

You create your “My Account” customer account
You place an order on our website
You browse our site and view products
You contact our Customer Service
You write a comment/review on the site

3.3 Purposes of the collection of personal data

Each form on the site restricts the collection of personal data to what is strictly necessary and systematically indicates:

The purposes for which personal data is collected
Whether the data is mandatory or optional
Under no circumstances may AlterProd SRL use this personal data for a purpose other than that explicitly announced on the form and accepted by the Internet user. Likewise, this personal data may not be transmitted or transferred to third parties without an explicit mention of this possibility on the form.

3.4 Recipient of personal data

The personal data collected on our website is intended for the management of AlterPRod SRL. It may also be transmitted to companies – subcontractors – that AlterProd SRL uses in the context of the execution of services and orders, in particular administration, management, execution, processing and payment. If necessary, your personal data may be communicated to our communication provider in order to improve your browsing and shopping experience on our site. Finally, AlterProd SRL may be required to disclose personal data to judicial authorities, law enforcement agencies or any other authority when required by law.

3.5 Retention period

AlterProd will keep your personal data for the necessary period or for the period required by the law, at the end of the applicable retention periods, the personal data is deleted or made anonymous.

4. Your rights

4.1 Right of access

You have the right, at any time and free of charge, to access your personal data and to request a copy of this data in a comprehensible form. You also have the right to receive additional information regarding:

the purposes of the processing;
the relevant categories of personal data;
recipients or categories of recipients (including recipients in third countries);
if possible, the retention period or, if this is not possible, the criteria for determining this period;
the existence of your privacy rights;
the right to lodge a complaint with the supervisory authority;
information we have about the source of the data if we obtain personal data from a third party;
the existence of an automated decision-making process.

4.2 Right to rectification

You always have the right to have incorrect personal data corrected or to have incomplete personal data completed.

4.3 Right to erasure (“right to be forgotten”)

You can request the deletion of your personal data from AlterProd SRL’s systems. The request for erasure of your personal data cannot always be granted due to contractual or legal obligations. AlterProd will take this into account when responding to your request.

4.3 Right to object

You have the right to object to the processing of your personal data if the processing is carried out for reasons of AlterProd’s legitimate interest or public interest, provided that you demonstrate that your personal interest prevails. AlterProd will suspend the processing of your Personal Data, unless we can demonstrate that there are compelling legitimate grounds for the processing that override yours or if the processing of Personal Data is related to the establishment, exercise or defence of legal claims (for example, the lodging of an application before a court).

4.4 Right to withdraw consent

For the processing of your personal data collected by AlterProd with your consent, you have the right to withdraw your consent at any time. However, the withdrawal of your consent does not apply to processing operations that have been carried out previously.

4.5 Right to restriction of processing

You have the right to obtain the restriction of the processing of your personal data if one of the following applies:

You contest the accuracy of this personal data: its use is then limited for a period allowing AlterProd to check the accuracy of the said data;
The processing of your data is unlawful: instead of requesting the deletion of your data, you request that its use be restricted;
AlterProd no longer needs your personal data for the original purposes of the processing, but you need it for the establishment, exercise or defence of legal claims: instead of requesting the deletion of the data, their use is limited to the establishment, exercise or defence of legal claims;
As long as no decision has been taken regarding the exercise of your right to object to processing, you request the restriction of the use of your Personal Data.
We only have to comply with these requests in special cases as defined by law.

4.6 Right to data portability

The data subject has the right to receive the personal data concerning him/her, processed by AlterProd, in a structured, commonly used and machine-readable format and/or to transmit these data to another data controller.

To exercise these rights, you can:

Contact the relevant AlterProd department by email at or by post at the following address:

AlterProd SRL
Rue de l’Incroyable 43

4340 Pâturages

In accordance with the applicable regulations, your request must be signed and accompanied by a photocopy of an identity document bearing your signature and specify the address to which the response must be sent. A response will then be sent to you within 2 months of receipt of the request.

5. Security

The security of your personal data is very important to us. The personal data collected on the site is processed according to secure protocols that significantly limit the risks of interception or retrieval by third parties. However, due to the open nature of the internet, we cannot rule out acts of piracy, or unauthorized access by third parties. By continuing to use our site, you accept these risks. To the fullest extent permitted by applicable law, we will not be liable for any direct or indirect damages, losses, costs, whether in contract, tort, including negligence, that you may suffer as a result of unauthorised access, loss or alteration of your personal data.

6. Supervisory Authority.

For complaints about the processing of your personal data, you can contact the Data Protection Authority, Rue de la Presse 35, 1000 Brussels / +32 (0)2 274 48 00 / /

7. Cookie management

Go to this page.

8. Modification

AlterProd may modify this Privacy Policy from time to time. When we post changes to our Privacy Statement, we will change the date and version number of the “Last Updated” time of our Privacy Policy. Therefore, we encourage you to periodically read our Privacy Policy.

9. Subcontracting

AlterProd SRL undertakes to use only subcontractors who guarantee compliance with the legislation relating to the protection of personal data and undertakes to dispose of them in the event that this subcontractor does not comply with the legislation in force.